Reference Material:
Today a university like the LSE certainly has to acknowledge that it is in competition for the best students, all of whom have choices they can exercise, and many of them choices which run across national and continental borders. We are in competition, too, for staff. The academic job market is one of the most global there is. And in the 21 st century English is the new Latin, so universities in English speaking countries are exposed to more intensive competition than those elsewhere. We are in competition for government funding, through the assessment of research quality. We are in competition for research contracts, from public and private sector sources, and indeed we are in competition for the philanthropic pound. Many of our own donors were at more than one university, and indeed think of the LSEs requests alongside those of other charities to which they are committed. That is a competitive environment which is particularly visible to a Vice- Chancellor.
Sample Answer:
Universities like the LSE are in competition for the best students and staff since the choices are from national and continental borders and the academic job market is becoming global. In the twenty-first century, universities in English speaking countries are competing for government funding and research contract through the assessment of research quality from public and private sector sources. That competitive environment is particularly visible to a Vice-Chancellor. (70 words)
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